New Delhi: A report has suggested retailers invest in advanced technologies such as cloud computing, blockchain, robotics and automation to enhance their competitiveness.
It said that embracing modern technologies would help in addressing the last-mile delivery challenge of the new-age tech-savvy consumer.
Retailers are striving to offer a seamless shopping experience through data-driven insights and analysis, it added.
Technology has led to a paradigm shift in the way retailers operate and transformed the entire shopping journey of consumers, the report said.
“Advanced technologies, such as cloud computing, IoT (internet of things), blockchain, robotics, automation, 3D printing, predictive analysis, and AI, are expected to automate various backend and front-end processes. Thus, retailers need to invest in these technologies to remain competitive and thrive in the rapidly evolving and disruptive consumer environment,” it said.
Anand Ramanathan, partner, Deloitte India, said brands are focusing on blurring boundaries between offline and online channels.